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Even the best technology needs people to work properly

June 5, 2017 9:58 am

There was a story in the news last week that a pub in North Wales lost out on roughly £600 during a busy lunchtime rush because they hadn’t set their card payment machine up correctly. None of the payments they accepted that day were processed and they had to resort to appealing to people’s better natures to return and pay what they owed. The chances are that a significant chunk of that revenue is gone.

The story underlines the importance of training and support as part of any technology installation. I think this goes double for busy retailers and hospitality staff who often have a number of other demands on their attention, from customers to suppliers and other members of staff. This is one of the reasons we really take the time to get to know our customers and to make sure they have had the time to understand the technology and feel comfortable with it. We make sure that everything is bedded in and that using our card payment machines is second nature for our customers. This is one way to make sure that problems such as losing the entire lunchtime takings at a busy pub don’t happen.

As well as the initial installation and training, we also have expert support on hand for our customers. As well as quickly addressing any issues, this means there is always someone on hand to answer any queries. However good the training process is, we can all forget some things, and new situations can arise that we haven’t trained for. Support is often a major part of any technology installation and in the case of card payment solutions, it’s vital because it can have such an immediate impact on revenue.

We provide some of the best possible card payment and contactless PDQ machines available because we believe our customers should have quality tools. However, what we most often end up talking about with customers and prospective customers is our team, our commitment to the South Coast business community, and our other customers. In short, we talk about people. Card payment technology provides an opportunity for businesses to accept payments in a way that is cost effective and convenient both for the business and their customers. When it comes down to it, though, it doesn’t mean much at all without the right customer service and the right training. Technology can help a business thrive, but the human touch is still needed throughout the process.

If you’re looking to start accepting card payments or switch provider, give us a call and find out about our low fees and customer service and training commitmet: 02392 489911.