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Embracing the Opportunity of Clicks and Mortar

April 10, 2017 8:33 am

In the early days of e-commerce, some analysts suggested that the arrival of online shopping marked the end of the British high street and traditional ‘bricks and mortar’ shops. In fact, the high street has rallied and independent shops in particular are thriving because they can offer the personal touch and an experience which cannot be matched by clicking a mouse and awaiting a parcel.

As ever, outstanding customer service is the key to success with small businesses. Rather than seeing e-commerce as a threat, businesses that embrace the online world can offer additional services to their customers which could add to the revenue. Dubbed ‘clicks and mortar’ business, the option is the next step for many businesses looking to increase their revenue.

With the right card payment solution, it is possible to integrate card payments in store and online. This will allow customers to ‘click and collect’ – perhaps even with value-added extras such as gift wrapping – request a delivery to be sent, place a deposit or buy in store and it wouldn’t create a complicated accounting structure for you to balance the books.

There are many applications for an integrated solution, from expanding your customer base to allowing restaurant customers to provide a deposit. Having the right technology in place means that you can reach as many customers as possible, from those local customers looking for added convenience to the customers you’ve yet to meet on the other side of the world.

Contact us if you would like to find out more about how you can integrate an ecommerce solution with in-store card payments. A member of our expert team will be happy to talk you through the process and provide more information on how South Coast Payments can help to benefit your business. Give us a call on 02392 489911.